Who decides where listings show up, Zillow, Compass or the MLS?
The briefs are in. The witnesses are done. A federal judge in Chicago now holds the question the whole industry keeps asking: who controls where a listing gets seen? Here is the part no ruling will answer for you. Zillow, Compass and Midwest Real Estate Data (MRED) spent the first half of July tradi
How Compass used technology to chart its course to the top
In 2017, Kyle Talbott and his wife Karen Talbott, who make up the Corcoran-brokered Talbott Team, were considering a move to Compass, after talk about the then 5-year-old brokerage’s technology had caught their attention. “We had a preview of the system that Compass started putting together back the
Every real estate agent has AI now, how sellers spot real expertise
A homeowner recently asked me to review a listing presentation prepared by another real estate agent. It was impressive. The pricing analysis was organized, the marketing plan included video, social media and buyer targeting, and the language was polished throughout. A few years ago, a presentation
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