Stop saying ‘agent’ and ‘salesperson’ and explain the job like a profession
Every profession sorts itself into a family. Ask a biologist to classify an animal and they do not go by just appearance alone. They go by its underlying traits, the characteristics that reveal what it truly is and where it belongs. I would like us to run that same exercise on the real estate profes
Real estate brokerage AI adoption hits a tipping point as holdouts disappear
Real estate brokerages are rapidly embracing artificial intelligence (AI), with just 2% reporting no plans to adopt AI in 2026, according to three-year analysis from the Delta Media Group Real Estate AI & Leadership Survey. The report found that resistance to AI continues to shrink across the indust
Zillow Showcase partnership gives Baird and Warner listings priority
Baird & Warner has signed an exclusive agreement with Zillow to offer its agents access to Zillow Showcase at a 40% discount from standard pricing, giving the Chicago-area brokerage’s listings prioritized exposure and enhanced media on the portal. The customized program, announced by the company on
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